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Strategic Brand Management | Building, Measuring and Managing Brand Equity [RES]

Keller, Kevin Lane

Strategic Brand Management Building, Measuring and Managing Brand Equity [RES] - India Prentice-Hall Pvt. Ltd. 2008 - xxi,692 P. 25 X 20 cm

ISBN: 978-81-203-3540-0

Subjects--Uniform Titles:
Brand name products --Management.

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