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Strategic Brand Management Building, Measuring and Managing Brand Equity [RES]

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Publication details: India Prentice-Hall Pvt. Ltd. 2008Description: xxi,692 P. 25 X 20 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Campus-1 Library Reference	658.827 (Browse shelf(Opens below))	Not For Loan	RES		008200

Measuring

and managing brand equity

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