Strategic Brand Management | Building, Measuring and Managing Brand Equity [RES] (Record no. 9078)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00741nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120722095240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120327s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-3540-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rajin |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 3rd edition |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 2754 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| 245 ## - TITLE STATEMENT | |
| Title | Building, Measuring and Managing Brand Equity [RES] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Prentice-Hall Pvt. Ltd. |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,692 P. |
| Dimensions | 25 X 20 cm |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Measuring |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Interest level | and managing brand equity |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Brand name products --Management. |
| 9 (RLIN) | 2755 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Not for loan | Barcode | Damaged status | Withdrawn status | Source of classification or shelving scheme | Current library | Koha item type | Lost status | Full call number | Date acquired | Home library | Shelving location | Total Checkouts | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 008200 | Dewey Decimal Classification | Campus-1 Library | Books | 658.827 | 11/07/2012 | Campus-1 Library | |||||||||
| Not For Loan | 008200 | Dewey Decimal Classification | Campus-1 Library | Books | 658.827 | 11/07/2012 | Campus-1 Library | Reference | 11/07/2012 | 11/07/2012 | RES |