Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb and Khalid Hasan.

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Publication details: Bingley : Emerald, c2017Edition: First editionDescription: xxxvi, 552 pages : illustrations, maps ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Campus-1 Library Reference	658.80095 AND (Browse shelf(Opens below))	Not For Loan	RES		014575

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Previous	658.8/342 WAN Social psychology of consumer behavior /	658.8 KOT Marketing Management /	658.8001 Foundations of Marketing Theory: Toward A General Theory of Marketing [RES]	658.80095 AND Strategic marketing management in Asia :	658.802 Strategic Marketing [RES]	658.802 Strategic Marketing	658.802 Blue Ocean Strategy \| How to Create Uncontested Market Space and Make the Competition Irrelevant[RES]	Next

Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan,

Includes bibliographical references (p. 527-552)

BBA

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