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Services Marketing: Integrating Customer Focus Across the Firm

By: Publication details: New Dilhi, India Tata McGraw-Hill Publishing Company Ltd. 2009Edition: , 4th editionDescription: xxix, 743 P. 24 X 18 cmISBN:
  • 13:978-0-07-066007-6
  • 10:0-07-066007-7
Subject(s): DDC classification:
  • 4th edition 658.8
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