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Advertising and Promotion An Integrated Marketing Communications Perspective

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Publication details: USA McGraw-Hill / Irwin company Ltd 2007Description: xxvi, 818 P. 24 X 18 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Campus-1 Library	659.1 (Browse shelf(Opens below))	Available	006463
Books	Campus-1 Library	659.1 (Browse shelf(Opens below))	Available	006466
Books	Campus-1 Library	659.1 (Browse shelf(Opens below))	Available	003560
Books	Campus-1 Library	659.1 (Browse shelf(Opens below))	Available	006465
Books	Campus-1 Library	659.1 (Browse shelf(Opens below))	Available	006462

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Previous	659.1 Advertising :Theory and Practice [RES]	659.1 Advertising \| Principles and Practice	659.1 Advertising and Promotion \| An Integrated Marketing Communications Perspective	659.1 Advertising and Promotion \| An Integrated Marketing Communications Perspective	659.1 Advertising Management [RES]	659.1 Advertising \| Principles and Practice	659.1 Advertising and Promotion \| An Integrated Marketing Communications Perspective	Next

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