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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.

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Publication details: St. Leonards, NSW : Allen & Unwin, 2000.Edition: 2nd edDescription: xv, 326 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Campus-1 Library General Stacks	659.1019 SUT (Browse shelf(Opens below))	Not For Loan	RES		014839

"New revised international edition"--Cover.

Includes bibliographical references and index.

Advertising

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